Welcome :) I am a PhD candidate in Quantitative Marketing at the Cornell SC Johnson College of Business, with a PhD minor in Statistics.
My research focuses on consumer-welfare questions shaped by technology, algorithms, and public policy. I use and develop methods from causal inference, econometrics, Bayesian statistics, and machine learning to study these questions.
My current substantive work examines algorithmic pricing and rent regulation in housing markets, while my methodological research focuses on statistical inference with measurements produced by large language models. I have also studied task automation and the evolving division of work between humans and machines.
Before my doctoral studies, I spent five years as a quantitative researcher in Seoul. At NICE Pricing and Information, I worked on credit-risk and derivatives models, and at December & Company Asset Management, I developed machine-learning portfolio strategies.

Here is a list of things I believe in:
- “The greatest joy of research is recognizing, with clarity, what you don’t yet understand—and then, every so often, experiencing the rare moment when the unknown finally becomes clear.” - June Huh
- “Research is a long conversation—and important, original ideas emerge from the slow accumulation of that conversation.” - June Huh
- “The unknown thing to be known appeared to me as some stretch of earth or hard marl, resisting penetration… the sea advances insensibly in silence, nothing seems to happen, nothing moves, the water is so far off you hardly hear it… yet it finally surrounds the resistant substance.” - Alexander Grothendieck
- “…put the cutting edge of the chisel against the shell and strike hard. If needed, begin again at many different points until the shell cracks—and you are satisfied.” - Alexander Grothendieck
- “If the result confirms the hypothesis, then you’ve made a measurement. If the result is contrary to the hypothesis, then you’ve made a discovery.” - Enrico Fermi
- “‘Science progresses one funeral at a time.’ The future depends on some graduate student who is deeply suspicious of everything I have said.” - Geoff Hinton
- The Feynman Problem Solving Algorithm - Coined in jest by Nobel Prize-winning physicist, Murray Gell-Mann
- Write down the problem
- Think real hard
- Write down the solution